At present, we do not actively offer PPC or Google Ads management as part of our core services. The reason for this is quite simple — in many cases, there are already significant improvements that can be made to an opticians website and SEO structure before investing large amounts of money into paid advertising.

We often find that practices are missing out on valuable organic traffic because their website structure, local SEO, Google Business Profile or technical setup has not yet been fully optimised. Improving these areas can lead to long-term increases in visibility and patient enquiries without the ongoing costs associated with PPC campaigns.

Paid advertising certainly has its place, but we believe it is important to first build strong SEO foundations that continue delivering value over time.